George David Hodgson

George David Hodgson is a Fashionpreneur, Public Speaker and Mental Health Activist.



George David Hodgson is a fashionpreneur, public speaker and mental health activist. In 2014 he founded the award-winning fashion label 'Maison de Choup' out of his severe anxiety and OCD episode. The brand has been recognised by the likes of Vanity Fair, which referred to Maison de Choup as 'The Fashion Brand with a Mental Health Cause at its Heart'. It also won the British Fashion Startup Award in 2016 for such an inspiring story. 

Since launching Maison de Choup, George has gone on to do public speeches and workshops in schools, colleges and universities about how he started his fashion label from such a dark place. He tells the story of his battle with severe Anxiety and OCD, not being able to leave his bedroom for 3 years and washing his hands up to 50x a day to running a fashion brand full time. He is incredibly honest about his suffering and talks about how everyone should be more open about their mental health, especially young men.

George works with YoungMinds as a Youth Advisor on the Amplified programme giving workshops to professionals and is also a Youth Ambassador for The Shaw Mind Foundation.

In August 2017, he became a qualified Youth Mental Health First Aider and received his MHFA Certificate of Completion.

What he does

Talks - Mental Health / The Personal Battle

George gives talks at schools, colleges and universities throughout the UK, delivering assemblies and workshops on topics such as mental health, fashion, how he started Maison de Choup from severe mental health and his personal battle with Anxiety & OCD.

School Talks & Workshops

College Talks & Workshops

University Talks & Workshops



The Week

Condé Nast

BBC Radio 5 Live

Radio 1 Newsbeat




British Fashion Startup Award 2016 - WINNER

Youth Mental Health First Aider - Certificate (2017-)

YoungMinds Youth Advisor (2017-)



George, now 21, is a survivor with a successful fashion brand that gives back to those suffering with mental health issues.
— Rebecca Wayman, Journalist, Bdaily
His story and the outcome is so inspirational and I felt honored to have spoken to someone that has developed something that is so positive for so many.
— Eleanor Claudie, Blogger @ Eleanor Claudie
Thank you so much for such a wonderful and inspiring talk.
The feedback from the students has been amazing and they really loved it and were just so delighted that you came and told us about Maison de Choup.
— Condé Nast College of Fashion & Design
It was great meeting you, you’re an incredibly inspirational person.
— Chris Dodds, BBC Journalist


Name *